You Shouldn’t Do What You Should Do

The most important thing to do is what you know in your gut is right. Part of living in a busy society is that we are constantly bombarded with Shoulds. You should eat better. You should exercise. You should be nice. You should try harder. You should make more money. You should hurry up. You […]

Socially Proven Paralysis

What do employees working in quiet desperation, teenagers with matching clothes, and city murder victims have in common? Their terrible situation is caused by what the writer of Influence, Robert Cialdini calls social proof. It so happens that when people are confused about how to act, they look to how other, similar people act for […]